MASTERCLASS | Growing Luxury Brands in a Digital Landscape

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02 oct. 2025 From 11h00 to 12h00

Presentation

How can luxury brands grow when the digital world never sleeps?

Masterclass presented by Professor Gautam V. Kiyawat

In today’s fast-moving digital landscape, the luxury sector faces a paradox: endless marketing campaigns and glamorous visuals, yet growth often comes down to a handful of disciplined, often overlooked, fundamentals.

In this insightful masterclass, we’ll cut through the noise to uncover the marketing and communication drivers that fuel sustainable growth for luxury businesses - without changing the core of what makes them unique.

You will discover:

The core marketing levers that drive sustainable growth
How to create lasting brand desire beyond campaign hype
Communication practices that strengthen loyalty and trust

Leave with a practical and actionable blueprint to grow your luxury business in the digital age—rooted in clarity, consistency, and smart execution.

The organizer

ESSEC Business School

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Practical information

02 oct. 2025 From 11h00 to 12h00

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