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ESSEC Business School presents
MASTERCLASS | Optimal Incentives and Policy Design for Sustainable Behavioral Change
event finished
27 nov. 2025 From 12h00 to 13h00
Presentation
What really drives lasting sustainable behavior?
Masterclass presented by Angela Sutan (Behavioral Economist)
How do we design incentives and policies that avoid counterproductive effects and truly shift behaviour toward sustainability? This masterclass examines practical approaches to prevent rebound effects, moral licensing, dilution effects, and other unintended consequences—so interventions lead to real, lasting change.
In this session, Angela Sutan will present evidence-based, actionable behavioural tools to design interventions that foster durable sustainable behaviours across organisations and societies. Participants will gain frameworks to craft incentives and policies that stay effective over time and scale responsibly.
You will discover:
- How to identify and avoid rebound effects and moral licensing in sustainability initiatives
- Behavioral design principles for durable organisational change and policy impact
- Practical tools to design, test and measure incentives that scale without diluting outcomes
- Case studies and templates to apply behavioural interventions in organisations and public policy
This masterclass is free of charge, but registration is required
The organizer
ESSEC Business School
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Practical information
27 nov. 2025 From 12h00 to 13h00
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