MASTERCLASS | Growing Luxury Brands in a Digital Landscape

évènement terminé

02 oct. 2025 De 11h00 à 12h00

Présentation

How can luxury brands grow when the digital world never sleeps?

Masterclass presented by Professor Gautam V. Kiyawat

In today’s fast-moving digital landscape, the luxury sector faces a paradox: endless marketing campaigns and glamorous visuals, yet growth often comes down to a handful of disciplined, often overlooked, fundamentals.

In this insightful masterclass, we’ll cut through the noise to uncover the marketing and communication drivers that fuel sustainable growth for luxury businesses - without changing the core of what makes them unique.

You will discover:

The core marketing levers that drive sustainable growth
How to create lasting brand desire beyond campaign hype
Communication practices that strengthen loyalty and trust

Leave with a practical and actionable blueprint to grow your luxury business in the digital age—rooted in clarity, consistency, and smart execution.

L’organisateur

ESSEC Business School

865 abonnés

Informations pratiques

02 oct. 2025 De 11h00 à 12h00

Online